West Side Tractor
30,000 sq. ft.
Family owned John Deere tractor sales and repair company wanted a new branded office design for their headquarters to represent their product, family, and business. The client was moving from a cramped space filled with private offices, into a large space with more open areas for work. Our job was to make sure each department was designed efficiently for function in the space, plus include room for growth. We were also tasked with helping meld the parts & service department with the sales & administrative side so that they did not feel like two isolated companies. We had a large history and display area to incorporate along with multiple collaborative/conference and lounge areas. The space also has two break rooms and two coffee bars. There was a strong need to show the history and connection that the family has to John Deere (the product that they sell). Incorporating branding throughout the space and small details that referenced their product, like the metal front on the parts & service and reception desk that we color matched to the John Deere yellow, did this. This space will set the standard for branded office design for their other offices throughout the Midwest.